70 Years of Power! The Willard Story
With a 70-year history, Willard Batteries is a brand with experience and expertise in the automotive industry.
Our long-standing commitment to quality means you can trust the performance of every battery we manufacture. Celebrating its 70th anniversary this year, Willard symbolises endurance and resilience and promises to deliver excellence in everything we do. Willard is also a true local battery brand and a household name nationwide. While it is a brand that is a household favourite, when did the story of Willard begin?
Starting of a Legend
Local production of Willard Batteries began in 1954. Since then, Willard Batteries has grown into what it is today in the Southern Africa markets.
However, as a company keen to adopt new technologies to meet market demands, Willard Batteries knew the local market was looking for a robust and quality product and Willard always strives to meet these demands and requirements.
A major factor behind Willard Batteries’ success is its parent brand, AutoX. As the custodians of this legendary brand, AutoX has been able to broaden its market.
Willard is a brand that now offers a comprehensive range of quality batteries designed for specific applications, which means its brand presence is reaching new markets.
Whether you’re looking for batteries for:
- Passenger vehicles;
- Heavy-duty trucks ;
- Commercial fleets;
- Leisure vehicles such as golf carts;
- And more!
Expanding into a New Market
The brand has expanded to meet South Africans’ needs. But in recent years, the main story has been that Willard’s influence extends beyond the traditional automotive sector.
When working in these new harsh environments, Willard’s batteries are vital for reliable performance. Also, it’s worth mentioning that in a country like South Africa, batteries need to be produced that can withstand the intense conditions in specific areas.
From intense cold conditions, dry constant heat, intense humid climates or poor road conditions,Willard is dedicated to producing a product that performs regardless of external environmental conditions.
To make this claim, the company needs to perform constant tests.
Willard’s Testing
Willard is committed to delivering batteries engineered to withstand all conditions life can throw at it.
We subject the batteries to intense examination. This means they can handle extreme temperatures, vibration, and other challenges of diverse driving conditions.
All this additional effort means that we strive to meet and exceed our customers’ expectations.
While the brand has cultivated a reputation for being reliable, it also has a reputation of giving back to the community.
Giving Back
In addition to its battery industry achievements, Willard is known for giving back to the community. Willard’s ethos is deeply committed to social responsibility. It reflects a real desire to help the communities it serves.
Over the years, the company has been involved in numerous community projects ranging from educational initiatives to environmental conservation. We know that by investing in local communities, the brand can make a lasting impact on the people we serve.
In addition, Willard Batteries is actively involved with sustainable practices, promoting recycling and using 98% recyclable materials.
Here’s to the Next 70!
As Willard Batteries celebrates its 70th year, it is a testament to the enduring power of quality, innovation, and community commitment.
Our brand’s journey from a local enterprise to a national icon proves Willard’s commitment to consistently delivering South Africans quality products.
You can always support Willard’s legacy by contacting the closest Willard battery Xpress centre or Willard battery stockist.