BestDrive and Willard Batteries are collaborating in a fun end-of-year promotion to celebrate the partnership between Willard Batteries and BestDrive in Port Elizabeth. BestDrive and Willard has introduced a pilot concept where the store in Port Elizabeth has a dedicated battery fitment bay.
The BestDrive tyre fitment network is proof of Continental’s confidence in the growing awareness of, and demand for a strong retail brand. BestDrive, previously trading as ContiPartner, focuses on delivering an exceptional service experience underpinned by quality products and has been a leading tyre retail brand in Europe and in Asia since 2006.
BestDrive is managed by ContiTrade Africa which is responsible for Continental’s tyre fitment retail and franchise operations. BestDrive’s battery fitment partner programme product and service offering is comprehensive and includes the best car battery prices and battery deals, from a wide range of quality batteries, so its partnership with Willard is one that makes sense and of which they are particularly proud.
Manufactured in its state-of-the-art facility in Port Elizabeth, Willard Batteries has had a presence in South Africa since 1913.
For over 67 years, Willard Batteries has reflected the South African spirit of combining international state-of-the-art technology with local ingenuity and knowhow.
With batteries to suit a broad market, from passenger, commercial, leisure, mining and construction, to agriculture and more, Willard Batteries are designed with the technology and robustness to suit the rugged conditions of our South Africa.
Robert Harris, Head of Franchise, ContiTrade (Pty) Ltd says, “Fitment of batteries has become a more technical and, in some cases, more specialised task, mainly due to the vehicle parc and new vehicle introductions. In addition to having the right training, technicians working with batteries need to possess a certain set of skills that allow them to excel in their job, and we are grateful to be receiving this training. To further cement our association, we have been provided with strong Willard branding.” Consumers can expect to see this new concept officially introduced to the market on the 29 of November at BestDrive, William Moffett, in Port Elizabeth.